

THE STORY OF is a monthly 29Secrets column that takes a deep dive into the history of legendary beauty products and iconic fashion moments. Written by award-winning writer Christopher Turner, the popular long-form essays weave meticulous research, interviews, rumours and facts into an easy-to-read, informative and entertaining story. No matter how much you thought you knew about the featured style icons or beauty products, Christopher will surprise you with insightful tidbits.
The column has earned multiple accolades since its launch, including a Silver at the 2021 Canadian Online Publishing Awards and Gold wins in 2022, 2023, and 2024, followed by another Silver in 2025—all in the Best Blog Column/Videocast/Podcast category.









Sign up for the 29Secrets weekly newsletter and receive a selection of our best weekly stories to keep you in the know. From the season’s top fashion trends to skin-care tips to celebrity gossip to wellness tips to the buzziest beauty product drops, you’ll never miss a beat.
Get the latest in beauty, style, and wellness—straight to your inbox.

Espresso, chocolate, toffee and vanilla come together in a warm, addictive gourmand that smells like your favourite coffee order—only better.
Continue Reading
The new space-saving Peloton Tread Flex is the brand’s most affordable treadmill yet — and it’s arriving alongside two new Treads.
Continue Reading
Matching wedding styles put this couple at the top of this year’s best dressed newlyweds list.
Continue Reading
In a season of competing priorities, Danielle Graham makes the case for investing in the friendships that make life richer and more joyful.
Continue Reading
Two decades after The Swan promised to transform ugly ducklings into beautiful women, a new documentary revisits the controversial reality show.
Continue Reading
More than 250 years ago a 14-year-old Marie Antoinette stepped into a silver gown designed to transform her into the future queen of France.
Continue Reading