7 Beach Essentials That Aren’t a Bikini

The Beach People The Majorelle Towel ($110)

If you think you don’t need this towel in your life. Not only is it completely Instagram-worthy (if you don’t believe me, follow them and see for yourself), but it serves as both a beach towel and blanket for if you want to lay on the sand. It’s big enough for multiple people to lay on and to warm you up when you’re running out of the freezing lake water.